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August 25, 2015

Here at Scout we make sure that our clients get the best monitoring setup available. Part of this monitoring effort is checking which sites are linking back to our client sites.

The bottom line: Low-quality links damage your website.

In many cases we’re able to identify low quality links pointing to client’s website and remove them. But there are cases in which clients are...

Categories: SEO
July 3, 2015

With the annual Calgary tradition once again upon us, many local brands are showcasing their community involvement and generating some brand awareness through their participation in a wide array of events coinciding with the Greatest Outdoor Show on Earth. Face-to-face interactions with your customers are almost always the most memorable and can go a long way to creating advocates for your...

Categories: Branding
June 25, 2015

With the number of smart phone users set to surpass 2 billion in 2016, redesigning your website or web application to take advantage of this is no long a nice to have, but a must have.

Earlier this spring, Google updated their search algorithm to boost mobile friendly websites in organic search rankings. You can check your site by using Google's Mobile Friendly Test Tool. People on...

June 9, 2015

In the Advertising and Media category, this year's Webby Awards showcased a lot of clever digital campaigns and one of the newer areas that shows a lot of promise is augmented and virtual reality. 

This Unbelievable Bus Shelter from PepsiMax went viral almost immediately and took home the Webby Award for best augmented reality ad for 2015 and the reactions by Londoners to...

Categories: Trends
May 28, 2015
2015 Case Study

The Health Sciences Association of Alberta (HSAA) represents 23,000 paramedical technical, paramedical professional and general support employees in more than 240 health sciences disciplines. However, when Scout started working with HSAA in 2013, many Albertans were still not aware of HSAA and the important role they play in the health of this province. 

Research

After...

Categories: Case Studies
May 20, 2015

The popularity of online video advertising is increasing at an amazing rate. And it’s no wonder why. Online Video advertising has proven time and time again to be the most effective from an interaction and conversion point of view. However, producing an effective online video is much different to a typical tv ad in structure and objective.

Can’t I just use my tv spot?

Well…..no… not...

May 13, 2015

Here at Scout Interactive, we're always looking at the newest technologies to improve our competitive edge in the digital marketing landscape.

For a number of years now, we have developed many of our customer's digital properties with a powerful Content Management System (CMS) called Drupal (drupal.org).

At Scout Interactive, we prefer open source tools and Drupal has served us...

Categories: Drupal, Programming, Web Design
May 6, 2015

There are many good reasons to start a blog or social media page for your business, but to do this successfully and avoid a scattershot approach where posts go nowhere and are quickly forgotten, your content needs to be deployed strategically.

You need to do some goal setting. Is the objective improving customer engagement, demonstrating subject matter expertise, building social...

April 29, 2015

Speaking the same language goes a long way when planning a marketing strategy. There are many acronyms and people are often confused when the wrong terminology is used. In the field of Search Engine Marketing (SEM) for instance, SEM and SEO (Search Engine Optimization) are sometimes used interchangeably even though there are some key differences. 

Search Engine Marketing (SEM) 

SEM is...

April 24, 2015

What is Inbound Marketing and what do you need to maximise ROI and more importantly conversions?

First off, inbound marketing and content marketing are closely related, but most definitely different. Content marketing is a broader category that can include inbound marketing when it refers to generating valuable content to potential customers.

Inbound marketing refers to the...

Categories: Inbound Marketing